Laura Cardenas
Strategic Communication Leader | Advancing Health & Trust Through Purpose‑Driven Storytelling
Welcome
I bring over 18 years of leadership in communications, culture, and brand strategy, including deep experience in executive messaging, change communication, digital and PR strategy, and stakeholder alignment. I’ve built and led high-performing teams, launched enterprise-wide engagement platforms, and served as a trusted advisor to senior leaders and clinical teams. I’m also bilingual, media-trained, and skilled at navigating regulated environments—making me uniquely positioned to support growth, visibility, and mission-driven storytelling.
A bilingual senior communicator seasoned in healthcare, leadership development, and crisis messaging. I believe clear, empathetic communication accelerates culture, inspires stakeholders, and strengthens trust. Rooted in data and human-centered insight, my work empowers teams to share purpose and drive impact.
My Philosophy
I do my best work when I believe in the mission—when the purpose is clear and the impact is real. What drives me is knowing that the work we do leads to stronger outcomes, greater equity, and healthier communities.
My Best
I’m at my best when communication isn’t just strategic—it’s meaningful. When it helps people feel seen, informed, and empowered to make decisions about their care or their future. That’s what energizes me.
I Believe
I believe every community deserves access to care that is compassionate, clear, and rooted in dignity. My role as a communicator is to help organizations live up to that promise—by building trust, aligning people around purpose, and sharing stories that reflect both progress and humanity.
Portfolio
Internal Communications
Digital Ads
Website
Marketing Plan
Video Portfolio
Neurology Commercial: “The Region’s Leading Neuro Team”
This spot highlights our neurology program—featuring the most neurologists in the region, recruited from top programs across the country. The video underscores our commitment to comprehensive, high-level neurological care by spotlighting clinical excellence, multidisciplinary collaboration, and the strategic growth of our specialist team.
Stroke Testimonial: “Every Second Counts”
Told through the voices of a bilingual couple, this powerful testimonial illustrates the life-saving speed and coordination of our Level I Stroke Center. With narration in both Spanish and English, it reflects our commitment to inclusive care and our ability to deliver advanced stroke treatment.
Patient Story: “From Shark Attack to Survival”
In this compelling firsthand account, a patient shares her extraordinary recovery journey following a shark attack at South Padre Island. Her story highlights the strength of our trauma and rehabilitation teams—and our ability to provide expert, compassionate care even in the most extreme circumstances.
Breast Health Education: “Informed, Empowered, and Supported”
Led by Dr. Lisa Chapa—the only fellowship-trained breast surgeon south of San Antonio—this educational piece empowers patients with knowledge about breast health, screenings, and treatment options.
Health Equity Video: “Mission, Purpose, and Belonging”
This internal video is a cornerstone of our employee onboarding experience. It centers on commitment to health equity and reinforces our shared purpose: delivering care that is inclusive, respectful, and aligned with the diverse needs of our community.
Therapist Recruitment: “Join Our Movement”
Created to attract top talent to our Orthopedic and Sports Therapy, this recruitment video showcases our dynamic environment, integrated care model, and investment in equipment.